EOE was born on a bright and snowy spring day in 2010, during a snowmobile ride in the small village of Ammarnäs in Swedish Lapland. The crisp air and the scenery over the snow covered mountains gave Erik and Emilia Lindmark an idea; to create a collection of eyewear that combined the elegance and simplicity of Scandinavian design with the barren beauty of the nature in Swedish Lapland. The heritage from the Swedish north is reflected both in the names and colors of the eyewear, not least in the details and materials brought from the wild and beautiful nature.